The Touristic Enterprises Company unveils its latest strategy to boost tourism in Kuwait
25 September 2021, 12:00 AM
31 October 2021, 12:00 AM
The Touristic Enterprises Company (TEC) yesterday unveiled its latest strategy to usher in a “new golden age of tourism” in Kuwait.
During a press conference held at the Kuwait Towers, redevelopment plans for 11 projects were announced following the approval of a KD 250 million capital increase by the Kuwait Investment Authority.
TEC currently operates the following 13 facilities: Kuwait Towers, Khairan Resort, Messilah Beach, Egaila Beach, the seafront, Shaab Sea Club, Ras Al-Ardh Sea Club, Yacht Club, Fahaheel Sea Club, Green Island, Touristic Park, Swimming Pool Complex and Cable Park.
Chief Executive Officer of TEC Abdulwahab Al-Marzouq and members of the leadership team revealed the company’s new strategy to become a world-class provider of leisure and entertainment experiences in Kuwait.
Speaking at the press conference, Marzouq said, “This is the most ambitious transformation in the company’s 40+ year history, which lays out concrete plans for the redevelopment of 11 anchor projects. Today, we are setting the course for a new era for the recreational and leisure sector in Kuwait. As part of the new strategy, we will pursue calculated growth and expansion; modernize, redevelop and reposition existing facilities; and diversify our assets to offer new world-class experiences to everyone in Kuwait.”
TEC revealed redevelopment plans for 11 key facilities across five verticals – park and family entertainment, hospitality, recreational clubs, highway rest areas and waterfront marinas. More specifically, TEC unveiled plans for the redevelopment of three key projects to be executed in the first phase – Nuwaiseeb rest area, Ras Al-Ardh Club and Messilah Beach.
TEC also unveiled plans for the redevelopment of its other facilities as part of the second phase, including Shaab Park, South Sabahiya Park, Salmiya Yacht Club, Abdaly rest area, Salmi rest area, Egaila Beach, Khairan Resort and the Touristic Park.